Built for Nonprofit Zoos and the Guests They Serve
Fur & Feathers Marketing helps nonprofit zoos improve visitor experience with practical, affordable AI guest-service chatbots— built from your website and approved documents, supported with bi-weekly insights.
Our Mission
Zoos do incredible work with limited resources. We exist to help you reduce friction for guests, reduce repetitive workload for staff, and strengthen clarity—so more time and energy can go toward animals, conservation, education, and community impact.
Improve visitor experience
Clear, immediate answers for the questions that shape a guest’s day—before and during their visit.
Support Guest Services teams
Handle repetitive Tier-0/Tier-1 questions so staff can focus on high-value guest interactions.
Make it affordable
Simple pricing and a practical setup process designed for nonprofit reality.
Why Fur & Feathers Marketing
We created Fur & Feathers Marketing because we kept seeing the same story: a small team carrying a big guest experience load, with phone calls and inbox messages dominated by repeat questions—hours, tickets, parking, policies, and memberships. Most zoos do not need complicated software. They need a reliable helper that works, stays accurate, and fits the budget.
Practical over complicated
We focus on the content you already have—your website and approved documents—then turn it into a clear, helpful guest assistant.
Respect for your team
This is not about replacing Guest Services. It’s about removing repetitive work so staff can spend more time on meaningful guest moments.
Aligned with your mission
Better guest support improves visits, supports membership confidence, and reduces frustration—protecting revenue and strengthening impact.
Insights, not noise
Every two weeks, you get a simple summary of what guests asked, what spiked, and what needs clarity—so improvements stay easy.
What We Do
We build and manage a guest-service chatbot customized to your zoo using your existing content. Then we help you keep it accurate and learn from what guests ask.
Custom chatbot setup
We train the chatbot on your website content and approved documents so it answers consistently and correctly.
- Hours, tickets, parking, directions, policies
- Memberships, events, group visits, rentals
- Accessibility, weather policies, visit planning
Bi-weekly activity summaries
Clear, actionable insights that help teams reduce confusion and improve guest experience.
- Top questions and themes
- Peak times and seasonal trends
- Website clarity recommendations
Designed for both small teams and lean operations
If you have a guest services team, the chatbot reduces repetitive work. If you do not have a dedicated desk, it becomes an always-available front line that keeps visitors informed.
Want to see what this looks like for your zoo?
We’ll review your website and recommend a simple rollout based on the questions your guests ask most.
AI Guest Experience Chatbots for Nonprofit Zoos
📧 info@furandfeathersmarketing.com · 📞 (865) 408-8857